If you needed further evidence that Shock Top takes its beer craft seriously - here it is! As part of a 'one of its kind' installation, Stan Herd: International Earthworks Artist, is completely re-crafting this San Francisco wallscape!

The billboard, created by Miller Meiers Communication Arts Boutique & ARES Outdoor, was built out over the course of several days, featuring live plants to create a living wall, handcrafted to emphasize Shock Top’s artisan style.

ARES Outdoor is amplifying the impact of the wall by broadcasting its development across our social media platforms, including Instagram, Twitter and Facebook.

The completion was capped off with a celebration in the city, turning the parking lot under the wall into a park with live grass, flowers and music.